Before It Was Times Square in 1904

How cool is this old photo of Times Square in 1904? At the time it was called Longacre Square until 1904 when The New York Times to the newly erected Times Building.

New York circa 1904. “Longacre Square.” Soon to be renamed Times Square after the recently completed New York Times tower seen here. 8×10 inch dry plate glass negative, Detroit Publishing Company.

Source: Shorpy